We're the team
behind the pixels.
A one-person studio backed by a senior network, building custom-coded salon websites for ambitious salon owners in Australia, the United States and Canada.
/ Our story
Built in 2022, still bootstrapped.
Designerly started as a two-person agency in a small room in Lahore with a simple belief: most digital work is built like software, but consumed like art. The result is a lot of products that technically work but feel dead.
Four years later it's still me — with a trusted network of senior collaborators I bring in when a project needs them. We work with salon owners, stylists and beauty entrepreneurs across Australia, the United States and Canada.
We don't pitch decks. We don't have a sales team. Most of our work comes from clients sending us their next project because the last one shipped on time and moved a number.
/ Values
How we work, what we won't compromise.
Outcome first
Every pixel is in service of a measurable goal — signups, sales, retention, clarity. Beautiful work that doesn't perform isn't good work.
Craft, always
We're obsessed with the details no one notices until they're missing. Typography, spacing, motion — they add up to trust.
Systems over screens
We build design systems, not just pages. Components and tokens that scale across product, marketing, and every future surface.
Built with you
No black boxes. Weekly demos, shared workspaces, and a process that treats you like the co-author you are.
/ Founder
Bootstrapped by
Faheem Iqbal
Founder & Creative Director
A senior-led agency built on a trusted network of designers and engineers. Every project is led by me personally, with the right collaborators brought in when the work calls for it.
/ The team
A senior network behind every project.
A vetted network of senior designers, engineers, and strategists I bring in for the work that needs them.
Design direction
Brand, product, and interface design led by senior creatives.
Product design
UX, UI, and design systems that scale across product surfaces.
Engineering
Senior frontend and full-stack for web and mobile.
Strategy
Positioning, messaging, and go-to-market for ambitious launches.
/ Work with us
Want to see how we'd tackle your project?
Send us a brief and we'll come back within one business day with a clear next step — no slides, no pitch.
Contact us